The 2017 Digital State of the Town campaign, Choose Gilbert, was a documentary-style video highlighting why businesses, residents, and visitors are drawn to Gilbert. Featuring council members, residents, and local business leaders, the video served as a key promotional piece for the town’s economic development and community outreach efforts.
Problem - Solution
The Digital State of the Town initiative required more than a single video; it needed a cohesive campaign that could communicate Gilbert’s story across multiple platforms. By developing a unified visual concept and supporting marketing materials, I helped translate the video’s message into a broader campaign that engaged attendees at the event and continued promoting Gilbert’s brand throughout the year.
Services included:
- Campaign Visual Concept Development
- Marketing Collateral Design
- Event Program Design
- Advertising and Promotional Graphics
- Video Graphics and Visual Branding
- Cross-channel Campaign Consistency
