Gilbert, AZ - State of the Town Campaign
The 2017 Digital State of the Town “Choose Gilbert” is a documentary-style video showcasing why businesses, residents, and visitors are drawn to Gilbert. It features council members, contributions from residents, and business highlights. The accompanying program was distributed at the signature event and used throughout the year as a promotional piece.
The goal of the program was to provide a tangible marketing tool to promote the video and highlight Gilbert’s achievements and accolades. I collaborated closely with our in-house videographers to ensure cohesive branding for the year’s theme, creating unified graphics for both video and print. The visual concept drew inspiration from "Choose Your Own Adventure" books. In addition to the program, advertisements, posters, and video assets were produced, all maintaining a consistent message and brand identity.
