Michelle Haumont Jewelry partnered with me to transition the brand’s online store from Shopify to Wix while improving the overall visual presence of the business. What began as a platform migration evolved into a broader brand and website refresh, including updated branding, photography, and a redesigned website experience.
Problem / Solution
The existing website no longer reflected the quality and aesthetic of the jewelry brand and required a transition to a new platform. Through strategic planning, we used the migration as an opportunity to strengthen the brand’s visual identity and improve the online shopping experience. I developed a refreshed logo and brand sheet defining the color palette and typography, produced new product and lifestyle photography, and redesigned the website structure. The result is a cohesive online storefront that integrates brand identity, photography, and storytelling to better represent the jewelry and guide customers through the shopping experience.
Services included:
- Logo redesign and brand identity development
- Brand sheet including color palette and typography
- Product and lifestyle photography
- Website design and layout development
- Site mapping and navigation planning
- Shopify to Wix content migration
- Product listing organization and setup
- Product description writing and content editing
