Caravana aimed to refresh its marketing materials and refine its logo design. To achieve this, I envisioned a more cohesive brand identity and messaging strategy, ensuring consistency across all marketing touchpoints. As the social media manager for the client, I implemented a product-focused strategy with an action plan to drive in-store shopping and increase traffic to the newly launched website. This approach not only enhanced brand recognition but also effectively engaged our target audience across multiple platforms.
Brand Identity
