The Gilbert Centennial campaign celebrated the Town of Gilbert’s 100th anniversary with a year-long series of events, promotions, and community engagement initiatives. I developed the campaign’s brand identity to create a recognizable visual presence that could be used across city communications, marketing materials, and community-led celebrations throughout the year.
Problem / Solution
A campaign of this scale required a cohesive visual identity that could be widely adopted by city departments, local businesses, and residents while still maintaining brand consistency. I designed a flexible centennial brand system and created a downloadable public toolkit that allowed the community to easily participate in the celebration. The toolkit included logos, social media templates, brand guidelines, and interactive materials, such as a centennial-themed coloring page, ensuring the campaign could be shared widely while maintaining a unified look and message.
Services included:
- Campaign brand identity development
- Centennial logo design and variations
- Public brand toolkit design
- Social media templates and digital graphics
- Brand guidelines for community use
- Print and promotional campaign materials
- Community engagement materials and activities
- In-person training and support
Gilbert Centennial Banner Stand
Gilbert Centennial Social Media Graphics and Headers
Gilbert Centennial Stickers
Gilbert Centennial Pole Banners
Gilbert Centennial Road Banner
In-person Training for the Gilbert Centennial Tool Kit
Students Posting Gilbert Centennial Coloring Pages on Social Media
Instagram AR and Animated Stickers for the Gilbert Centennial