Gilbert Kindness is a community initiative launched by the Town of Gilbert to encourage acts of kindness and strengthen connections among residents. The campaign was designed to promote positivity across the community and inspire people to take small, meaningful actions that make Gilbert a welcoming place to live, work, and visit.
Problem - Solution
To build awareness and encourage participation, the campaign required a recognizable visual identity and engaging materials that could be used across multiple platforms. As lead designer, I developed a cohesive visual system that translated the message of kindness into both digital and physical touchpoints. The campaign included an animated logo for social media and video, along with a wide range of printed materials and promotional items to increase visibility and community engagement.
Services included:
- Campaign visual identity and design system
- Animated logo for social media and video content
- Social media and digital campaign graphics
- Print marketing materials and signage
- Event and promotional collateral
- Swag design, including postcards, buttons, stickers, and banners
