The City of Gilbert’s website serves as a primary digital service hub for residents, businesses, and visitors. I led two major website initiatives that modernized the platform and improved how the community accesses city services: a full transition to a web-based content management system in 2013 and a comprehensive user-focused redesign in 2018.
Problem / Solution
In 2013, the website was hosted internally by the IT department, making updates slow and difficult for departments to manage. To improve efficiency and scalability, I led the transition to a web-based CMS and oversaw the migration of more than 2,000 pages, documents, and forms. Using analytics data, I developed a new site map and implemented a decentralized content management model that allowed departments to manage their own content while maintaining consistent standards across the organization.
By 2018, the website required a major refresh to better meet evolving user expectations. Partnering with a web development vendor, I led the redesign process, using analytics and survey data to streamline navigation and reorganize information around resident services rather than departmental structure. This shift helped users find information faster and made the site more intuitive for the public.
A key component of both initiatives was organizational adoption. With more than 80 departmental content managers, I developed and led training programs, workshops, and open office hours to ensure staff could confidently manage and maintain their content within the new system.
Services included:
- Website project management and vendor coordination
- Budget management and project planning
- CMS platform selection and implementation
- Information architecture and site mapping
- Content migration and organization (2,000+ pages)
- Analytics and user research integration
- Content strategy and service-based navigation design
- Staff training and CMS documentation
- Cross-department stakeholder coordination
- Ongoing website maintenance and support
2018 Website Redesign
2018 Website Refresh
Style Guide
Survey Data
Best Practices Training
2013 Website Transfer/Design
2013 Redesign in New CMS
Original Website Design
